Understanding Gen-Z perception on HyperX accessories. Specifically, wireless lavalier microphones and handheld/mini PCs. Pinpointing product barriers to entry within gaming spaces, and the future of mouse and keyboard within gaming.

Developing recommendations for Tencent's various games to better break into American gaming markets. Includes researching nation-wide trends in Gen-Z entertainment for popular games/media

Investigate Gen Z needs for gaming platforms, focusing on aspects of accessibility, UI/UX design, available titles, and brand perception. Provide insights into Gen-Z gaming behaviors to guide Xbox's design and marketing strategies

Designed a comprehensive presentation centered around how new gaming enthusiasts can transition into a future career. Supplemented this presentation with professional outreach by bringing in 20+ professionals to talk about the industry and ideated project prompts to help gamers get into game-adjacent careers.

Analyzed the perceptions of Blizzard’s cinematics on Gen-Z through a survey focusing on franchise appeal, preferred cinematic formats and post-viewing engagement, garnering 300+ respondents and conducting 30+ interviews. Developed key insights into player conversion, merchandise purchases, and brand awareness.

Enhance avatar design and the user experience through targeted demographic research, user-tested designs, and involvement in the upcoming avatar wearable release. Find ways to meet with Gen-Z’s revolving needs.

Craft marketing insights for YouTube, TikTok, and Instagram. Specifically, VG will be gathering feedback and shaping Gen Z influencer strategies via gaming.

Expanded their E-Sports accessibility among college students by organising a Valorant tournament