Emphasis: SWOT Analysis/Market Research, User Research, Strategy Roadmapping

Research gaming and tech industry corporate social responsibility efforts, focusing on how Inclusion, Diversity & Purpose (IDP) purpose initiatives are perceived and can be enhanced to drive greater internal and external stakeholder engagement. Additionally, promote actionable, strategic recommendations based on our research and data gathered to support Discord’s culture strengthening initiatives for the next ten years, employee engagement, organizational effectiveness and scalability of Discord’s inclusive corporate social responsibility (CSR) impact.

Playstation Emphasis: Market Research, User Research, Data Collection, Data Analysis, Strategic Insights

Conduct research into how mobile gamers and (more specifically) mobile sports gamers choose game titles/games to download and the impact of franchise credibility on their decision. There will also be a heavy attention placed on how mobile sports gamers as a focus group audience discover and engage with mobile sports games for SIE to understand on a wide-scale how users initially get invested into certain titles and then how to avoid them from becoming detractors later down the line.

Understanding Gen-Z perception on HyperX accessories. Specifically, wireless lavalier microphones and handheld/mini PCs. Pinpointing product barriers to entry within gaming spaces, and the future of mouse and keyboard within gaming.

Developing recommendations for Tencent's various games to better break into American gaming markets. Includes researching nation-wide trends in Gen-Z entertainment for popular games/media

Investigate Gen Z needs for gaming platforms, focusing on aspects of accessibility, UI/UX design, available titles, and brand perception. Provide insights into Gen-Z gaming behaviors to guide Xbox's design and marketing strategies

Designed a comprehensive presentation centered around how new gaming enthusiasts can transition into a future career. Supplemented this presentation with professional outreach by bringing in 20+ professionals to talk about the industry and ideated project prompts to help gamers get into game-adjacent careers.

Analyzed the perceptions of Blizzard’s cinematics on Gen-Z through a survey focusing on franchise appeal, preferred cinematic formats and post-viewing engagement, garnering 300+ respondents and conducting 30+ interviews. Developed key insights into player conversion, merchandise purchases, and brand awareness.

Enhance avatar design and the user experience through targeted demographic research, user-tested designs, and involvement in the upcoming avatar wearable release. Find ways to meet with Gen-Z’s revolving needs.

Craft marketing insights for YouTube, TikTok, and Instagram. Specifically, VG will be gathering feedback and shaping Gen Z influencer strategies via gaming.

Expanded their E-Sports accessibility among college students by organising a Valorant tournament