BEAUTY

Researched Gen Z salon behavior and conducted focus groups to deliver strategic recommendations to boost engagement and B2B sales.

Conducted a student perception test and developed a Gen Z-targeted mailer. Launched two campus marketing activations and pitched new product concepts based on student insights.

Led an on-campus research event to gather consumer insights and promote the brand’s ambassador program, highlighting its value to college students.

Worked with Garnier on campus to spearhead their new cruelty-free products, distributed within campus spaces and enacted hyper-local marketing initatives.

Acted as “Gen-Z” task force for the skincare and cosmetics brand, conducting market research and providing insights on consumer segment expansion.

Recommended strategies to leverage the viral product’s momentum to establish brand within Gen-Z audience

Spread brand awareness for the Korean skincare company through on-campus event organization and student giveaways