BEAUTY
Reeya Randhawa
Kaya Roberts
Directors:
Projects
Emphasis: Market Research, Consumer Insights
Analyze Gen Z’s perception and engagement with wellness brands to identify factors driving adoption and loyalty of health supplements through surveys, focus groups, and research on habits, choices, and values.
Emphasis: Influencer training, Event Planning/Ideation, Content Creation
Build brand awareness and community by planning and executing 2-3 on-campus events, creating student-driven content, and launching an adaptable ambassador program.
Beauty’s Past Clients
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Spring 25
Developing a pilot program of Flower Knows' on-campus ambassador program, including content creation, ambassador recruitment, collaboration with campus orgs, and an on-campus event.
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Spring 25
Conduct market research to identify key factors driving Gen Z's engagement with hair salons, analyzing salon service perceptions. Focus on business-to-business sales strategies and opportunities.
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Spring 25
Conducted a student perception test and developed a Gen Z-targeted mailer. Launched two campus marketing activations and pitched new product concepts based on student insights.
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Spring 24
Conducted a student perception test and developed a Gen Z-targeted mailer. Launched two campus marketing activations and pitched new product concepts based on student insights.
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Spring 23
Acted as “Gen-Z” task force for the skincare and cosmetics brand, conducting market research and providing insights on consumer segment expansion.
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Spring 23
Recommended strategies to leverage the viral product’s momentum to establish brand within Gen-Z audience
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Fall 23
Conducted a student perception test and developed a Gen Z-targeted mailer. Launched two campus marketing activations and pitched new product concepts based on student insights.
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Fall 22
Spread brand awareness for the Korean skincare company through on-campus event organization and student giveaways
Beauty
Beauty
Fall 23
Fall 24