Emphasis: Consumer Research, Brand Perception, & Ambassador Strategy

Analyze how Gen Z college students perceive, engage with, and adopt wellness and supplement brands through surveys, tabling, focus groups, and market research. Translate student insights into actionable recommendations for campus activations and a college ambassador program that positions Wellbel as a credible, lifestyle-aligned wellness brand for Gen Z audiences.

Emphasis: Market Research, Event/Ambassador Strategy, & Product Trial Analysis

Analyze Gen Z perceptions of press-on nails, tooth gems, and beauty accessories through hands-on product trials, surveys, focus groups, and competitive research. Use insights to develop event concepts and a scalable ambassador program, piloted at UC Berkeley and built for expansion.

Developing a pilot program of Flower Knows' on-campus ambassador program, including content creation, ambassador recruitment, collaboration with campus orgs, and an on-campus event.

Conduct market research to identify key factors driving Gen Z's engagement with hair salons, analyzing salon service perceptions. Focus on business-to-business sales strategies and opportunities.

Conducted a student perception test and developed a Gen Z-targeted mailer. Launched two campus marketing activations and pitched new product concepts based on student insights.

Conducted a student perception test and developed a Gen Z-targeted mailer. Launched two campus marketing activations and pitched new product concepts based on student insights.

Acted as “Gen-Z” task force for the skincare and cosmetics brand, conducting market research and providing insights on consumer segment expansion.

Recommended strategies to leverage the viral product’s momentum to establish brand within Gen-Z audience

Conducted a student perception test and developed a Gen Z-targeted mailer. Launched two campus marketing activations and pitched new product concepts based on student insights.

Spread brand awareness for the Korean skincare company through on-campus event organization and student giveaways