Emphasis: User Analysis, Market Research & Monetization Strategy

NDA-Protected!

Emphasis: Market Research, Creative Marketing & Event Planning

NDA-Protected!

Emphasis: Market Research, Brand Positioning/Strategy & Community Building

NDA-Protected!

Improve CMA and visibility of careers in children's media entertainment to a Gen-Z audience through market research, professional development networks, and creating shared space.

Conducted comprehensive market research to assess Gen-Z viewership habits and content preferences for NBCU’s New York TV slate to inform a comprehensive social media marketing handbook, including targeted social media campaign recommendations, short-form content, and weekly industry newsletters.

Assessed Titmouse’s brand awareness among Gen Z through data analysis, generating actionable recommendations through merchandise marketing, social media engagement strategies, and video content.

Cross-Committee Project with Television. Conducted holistic market research on film students’ career preparation needs. This data was analyzed to pitch a career guidance platform and curriculum using UI/UX design and marketing strategies.

Created 3 commercials for the Late Show with Stephen Colbert that target the Gen Z audience. This included market research and subsequent scripting, casting, filming, and editing.

Surveyed college campuses across U.S and Canada and the company’s audience analytics to complete an in-depth competitor and SWOT analysis.