Conducted comprehensive market research to assess Gen-Z viewership habits and content preferences for NBCU’s New York TV slate to inform a comprehensive social media marketing handbook, including targeted social media campaign recommendations, short-form content, and weekly industry newsletters.

Assessed Titmouse’s brand awareness among Gen Z through data analysis, generating actionable recommendations through merchandise marketing, social media engagement strategies, and video content.

Cross-Committee Project with Television. Conducted holistic market research on film students’ career preparation needs. This data was analyzed to pitch a career guidance platform and curriculum using UI/UX design and marketing strategies.

Created 3 commercials for the Late Show with Stephen Colbert that target the Gen Z audience. This included market research and subsequent scripting, casting, filming, and editing

Surveyed college campuses across U.S and Canada and the company’s audience analytics to complete an in-depth competitor and SWOT analysis.