TELEVISION
TELEVISION
Annette Leber
Shaye Gonor
TV Committee Spring 2024
Directors: Annette Leber (aleber@berkeley.edu), Shaye Gonor (gonors@berkeley.edu)
Television’s Past Clients
-
Fall 23
-
Fall 23
-
Spring 23
Created 3 commercials for the Late Show with Stephen Colbert that target the Gen Z audience. This included market research and subsequent scripting, casting, filming, and editing
-
Fall 22
Surveyed college campuses across U.S and Canada and the company’s audience analytics to complete an in-depth competitor and SWOT analysis.