About

Who we are

BCEC is a student-run, UC Berkeley Haas School of Business sponsored and ASUC sponsored organization of 150+ members. Founded in 2008, we deliver broadband solutions to media and entertainment industry leaders across 11 sector-based concentrations. Consequently, we cultivate industry-focused professional development skills and networks within our community.

We reflect 11 sectors of the entertainment industry: Music, Film, Media, Digital Marketing, Fashion, Video Games, Sports, Beauty, Television, Technology, and General Membership.

We deliver tailored consulting solutions to media and entertainment industry leaders across 11 sector-based concentrations.

What we offer

Content Creation

  • Social Media Management 

  • Creative Ideation

  • Photo, Audio and Video Production 

  • Editorial Calendar Creation

  • Analytics & Insights

Product Strategy

  • Monetization & Expansion Strategy 

  • Customer Identification

  • Value Proposition

  • Prototype 

  • Distribution Channels 

  • Pricing Models

Branding & Events

  • Brand Kit

  • Messaging Strategies

  • Event Organisation

  • Brand Positioning 

  • Sales Development 

  • Campaign Management

Market Research

  • Industry Overview 

  • Trends Analysis 

  • Analytics & Insights

  • Competitive Landscape

  • Focus Groups

  • Large-scale Data Projects

Project Breakdown

A typical BCEC project includes:

Midterm and Final Deliverables

12 Week Timeline

2 Project Directors

8 Project Members

Our Committees

Film

Past Projects within the Film Industry include Jubilee, Amazon Studios, Crate, PictureStart and A24

Digital Marketing

  Past Projects within the realm of Digital Marketing include Spotify, Canva and The New York Times 

Sports

Past Projects within the Sports Industry include Tampa Bay Rays, San Jose Sharks, Los Angeles Charges and San Francisco Giants

Music

Past Projects within the Music Industry include Island Records and Sony Music

General Membership

 Past Projects with upcoming startups include Goldenvoice, Scent Truck, Ditch Day Apparel, 88Rising, AccessSOS, Aura Tea, Animoto, ChallengerMode and bartleby

Television

Past Projects within the Television industry include CBS and Paramount Pictures

Video Games

Past Projects within the Video Games industry include TSM University 

Beauty

 Past Clients within the Beauty Industry include Fresh Beauty, Bareness Skin, Persona Cosmetics and Melixir 

Fashion

 Past Projects within the Fashion Industry include Farfetch, Maison Kitsune and Cocokind

Media

Past Projects within the realm of New Media include Beats by Dr. Dre, Adobe, LinkedIn Learning and Snapchat 

Technology

 Past Projects within the realm of Technology include Coffespace