FILM

Increased visibility, accessibility, and brand awareness of Toronto International Film Festival’s youth programs amongst the Gen Z audience.

Assessment of Gen Z’s career goals, desires, and barriers when it comes to pursuing careers in the children’s media industry. Insights will inform development and execution of career readiness events.

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Conducted market research of popular franchises within the Gen-Z sphere and surveyed Gen-Z’s perception of the Star Wars Universe. This data was used to pitch and inform future Lucasfilm creative projects.

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Researched Gen Z perceptions on in-theater experiences, informing the creation of campaign ideas to increase Gen Z attendance in theaters for 2025. Culminated in a four-week pilot campaign with a movie screening on the Berkeley campus.

Leveraged Gen-Z culture to develop a new product offering, including the features, style scape, and marketing proposals. Traveled to Headquarters in LA to present recommendations to the CEO

Surveyed Gen-Z entertainment consumption patterns to provide interface recommendations

Wrote and produced coming of age films and organised a college film festival for the production company

Developed a social media campaign for a title screening, followed by a Q&A with the filmmakers