FILM

Conducted market research of popular franchises within the Gen-Z sphere and surveyed Gen-Z’s perception of the Star Wars Universe. This data was used to pitch and inform future Lucasfilm creative projects.

Cross-Committee Project with Television. Conducted holistic market research on film students’ career preparation needs. This data was analyzed to pitch a career guidance platform and curriculum using UI/UX design and marketing strategies.

Leveraged Gen-Z culture to develop a new product offering, including the features, style scape, and marketing proposals. Traveled to Headquarters in LA to present recommendations to the CEO

Surveyed Gen-Z entertainment consumption patterns to provide interface recommendations

Wrote and produced coming of age films and organised a college film festival for the production company

Developed a social media campaign for a title screening, followed by a QnA with the filmmakers