Drive long-term Gen Z adoption of Substack by leading student research, developing targeted messaging, and executing a campus engagement strategy based on user insights.

Boost awareness, understanding, and engagement with TikTok's Al editing tool among users and creators through a research-driven creative marketing campaign and user-generated content.

Spearhead a university ambassadorship program, utilizing offline growth events and user-generated content to reactivate and grow BeReal adoption.

Drive Trello adoption in the college and everyday-use market by reframing its B2B use cases through relatable student content and showcasing Trello as a simple, modern personal productivity app.

Analyzed trends within Gen-Z’s news consumption habits through 600 survey responses, 60 in-depth interviews, and 4 focus groups. Visualized insights with SWOT analysis of news as short-form content with content strategies in length, personality, and platform dissemination.

Conducted over 55 in-depth interviews to understand Gen-Z’s sentiments around Marvel Comics and identify key behaviors and motivators for their consumption habits. Developed a new UI/UX Mockup as well as marketing campaigns involving partnerships, digital outlets, and physical outlets.

Researched Gen-Z’s preferences on televisions and ad-supported streaming services, garnering 1000 survey responses and 500 demo participants. Presented findings in a detailed report, briefing on new marketing strategies, and distribution channel initiatives.

Conducted a large-scale, NDA protected project for Warner Bros' Data & Research team. Assessed Gen-Z sentiments towards nostalgia, consumption habits, and the role of social media within watching habits.

Partnered with NEON, the film distribution studio behind films like "Parasite", "Triangle of Sadness", and "I, Tonya". Hosted NEON-related pop-ups and early film screening on campus. Toured NEON’s office in NYC.

Created UGC video content across social media platforms reaching over 110k+, analyzed Gen-Z consumption patterns through surveys on brand perception.

Increased student activations of the Creative Skills Series Courses and Adobe Express through various promotional events and social media management, generating 30K impressions.

Increased student activations on campus through user research and social media marketing.

Created, filmed, and pitched a Snapchat Original Series for Snapchat executives called Star Swap.