FASHION

Research Gen-z preferences, develop marketing strategies recommend sustainability improvements, and create visual merchandising mock-ups.

NDA-Protected!

Worked with Fear of God Athletics (FOGA) on a project focused on Gen-Z lifestyle and performance basketball consumers. Conducted market research, analyzed competitors, evaluated partnerships, created consumer profiles, and explored potential collaborations in sports, celebrity, and brand partnerships.

Worked with Iconaclub on market expansion initiatives. Conducted consumer research, launched an ambassador program with 20+ fashion influencers, and advised on strategies for partnerships and wholesale growth.

Worked with melixer to perform on-campus marketing pop-ups. Ran giveaways, surveyed Gen-Z on makeup brand preferences, and distributed free melixir products to UC Berkeley students.

Partnered with The Chosen Few Threads to market their newest collection, TCF University. Casted models, styled and conducted photoshoots for the collection, and created an entirely new company website.

Provided conscious packaging solutions for environmental and financial sustainability

Partnered with French-Japanese luxury fashion house Maison Kitsuné to develop strategies to increase their national brand awareness, ideated Web 3.0 introductory implementations; presented to the CEO

Created a multi-channel marketing project, piloted the college ambassador program at UC Berkeley, generated over $1k in revenue with 200+ leads from experiential sales fpr the sustainable skincare brand