FASHION
FASHION
Kennedy Passey
Kelly Park
Fashion Committee Spring 2024
Directors: Kennedy Passey (kennedypassey@berkeley.edu), Kelly Park (kellypark@berkeley.edu)
Fashion’s Past Clients
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Fall 23
Worked with melixer to perform on-campus marketing pop-ups. Ran giveaways, surveyed Gen-Z on makeup brand preferences, and distributed free melixir products to UC Berkeley students.
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Fall 23
Partnered with The Chosen Few Threads to market their newest collection, TCF University. Casted models, styled and conducted photoshoots for the collection, and created an entirely new company website.
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Spring 23
Provided conscious packaging solutions for environmental and financial sustainability
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Spring 23
Partnered with French-Japanese luxury fashion house Maison Kitsuné to develop strategies to increase their national brand awareness, ideated Web 3.0 introductory implementations; presented to the CEO
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Spring 22
Created a multi-channel marketing project, piloted the college ambassador program at UC Berkeley, generated over $1k in revenue with 200+ leads from experiential sales fpr the sustainable skincare brand