SPORTS

Explored how to deepen student engagement and grow long-term attendance. Conducted 300+ survey responses and led three focus groups to identify awareness gaps, barriers to attending matches, and key motivators for college students. Built a comprehensive “College Night” growth roadmap, outlining strategies for student retention, targeted marketing, and ticketing innovation.

Understanding how Gen-Z consumes sports content in an increasingly fragmented media landscape. Deployed survey with 250+ respondents, complemented by primary and secondary research, to uncover viewing habits, content preferences, and subscription pain points among young fans. Developed actionable strategies around social-first distribution, pricing models, and content packaging.

Reduce illegal streaming and increase NFL+ Premium adoption by identifying piracy drivers, benchmarking competitive platforms, and designing pricing, access, and engagement strategies that convert illicit viewers into loyal subscribers.

Recommended partners for utility-focused collaborations, created games-based demographic-specific marketing campaigns.

Travelled to the SAP Center to present strategies to the Marketing Department after data collection and SWOT analysis.

Implement UI/UX changes to their mobile app, conducting competitor and data analysis, and A/B testing.

Conducted corporate research about subscription models in the entertainment industry by analyzing ticketing data and prototyping revenue sources in the Metaverse.