SPORTS

Emphasis: User Research, Market Analysis & Growth Strategy

Reduce illegal streaming and increase NFL+ Premium adoption by identifying piracy drivers, benchmarking competitive platforms, and designing pricing, access, and engagement strategies that convert illicit viewers into loyal subscribers.

Recommended partners for utility-focused collaborations, created games-based demographic-specific marketing campaigns

Travelled to the SAP Center to present strategies to the Marketing Department after data collection and SWOT analysis

Implement UI/UX changes to their mobile app, conducting competitor and data analysis, and A/B testing.

Conducted corporate research about subscription models in the entertainment industry by analyzing ticketing data and prototyping revenue sources in the Metaverse