Emphasis: Product Strategy, Incentive Economics, Consumer Psychology

Researched and tested credit card–based promotions for to understand what incentives most effectively drive rider engagement and usage

NDA-Protected

Led Gen Z content and product strategy research for LinkedIn Video through 130+ survey responses, trend mapping, and creator testing. Analyzed 1.3M+ impressions and 100K+ views on LinkedIn Video posts to propose feature enhancements that improved UI, reduced engagement friction, and drove creator adoption.

Conducted an in-depth analysis of how emerging technologies like AI, robotics, and AR/VR are reshaping the future of play, including how parents and kids perceive these technologies and their safety, and how ready the market is to adopt them. Final recommendations provided strategic guidance on potential product concepts, partnership opportunities, and a technology adoption roadmap, all designed to help them stay ahead of competitors.

Executed Gen Z market research and surveys with 500+ respondents, uncovering platform, device, and feature preferences and delivering strategic recommendations to strengthen Dolby Atmos’ position in the podcast space.

Created a GTM strategy for a Polish sports nutrition company that is trying to break into the US market. This report included influencer research, regional insights, product placement, and market sizing.

Developed the “Founder’s Circle” feature startup community platform, prototyping the design and features, compiled an informational directory, and managed the company's social media accounts.