GENERAL MEMBERSHIP

GENERAL MEMBERSHIP

General Membership Spring 2024

Elaine Hong

Lilah Navale

Directors: Elaine Hong (25elainehong@berkeley.edu), Lilah Navale (lilahdevi@berkeley.edu)

General Membership’s Past Clients

  • Spring 23

    Gathered qualitative and quantitative data to create customer profiles, drove ticketed sales, and created mock advertisement campaigns

  • Spring 23

    Produced creative assets for an Instagram marketing campaign, analysed engagement insights and provided platform recommendations, organized promotional campus events

  • Spring 23

    Reintroduced the brand to a college-aged market after a year-long hiatus, through product photography, advertisement videography and social media content creation

  • Spring 23

    Researched and presented audience perception through market research, competitor and data analysis, recommending sponsorship opportunities

  • Fall 22

    Designed email campaigns to send donors for the non-profit tech startup

  • Fall 22

    Provided go-to-market recommendations to the San Francisco-based beverages startup

  • Fall 22

    Recommended product development strategies that suit a college market’s sensibilities

  • Spring 22

    Summarized US stakeholders' habits for the Sweden based E-Sports company, conducting industry and trend analysis

  • Spring 22

    Conducted research to improve an existing brand ambassador program within the competitive landscape

Interested in learning more about the entertainment industry? Apply to GM today!