Spring 26

Strengthen MasterClass brand awareness and drive customer acquisition through market research, persona creation, and strategic recommendations for increasing social media engagement & campus presence.

Spring 26

Conduct surveys and focus groups to analyze OLIPOP brand perception among Gen Z, and develop product campaigns to strengthen preference for OLIPOP and support long-term growth strategies.

Spring 26

Create social media content to report on fashion trends & advertise our own campus event: Fashion Night Out. Gain insights into perception of Poshmark campaigns and app design w/ surveys & interviews.

Spring 26

Survey aspiring Gen-Z musicians to understand attitudes toward music production & AI. Recommend activations for Universal Audio to host at Berkeley to increase brand awareness & product engagement.

Fall 25

Strengthen Poshmark’s brand awareness on the UC Berkeley campus through immersive activations and student-led marketing, and generate future engagement strategies through Gen-Z consumer resear.

Fall 25

Strengthen Peacock’s engagement with Gen-Z audiences by leveraging market research, interviews, and focus groups to prototype feature enhancements and generate actionable UI/UX insights.

Fall 25

Evaluate brand awareness/relevance among college students through competitive analysis, market research, and direct feedback from Bay Area communities, students, home associations, and tenants. Generate strategies to increase visibility, break down the user perceptions of AI in home security devices, and understand student moving timelines and decision-making influences.

Fall 25

Help Supercell better understand and attract next-generation talent by grounding recommendations in student-driven research and industry analysis. Uncover how Supercell can appeal to the motivations, incentives, and career goals of emerging professionals, while preserving the entrepreneurial spirit and creativity valued by younger generations.

Spring 25

Spring 25

Spring 25

Fall 24

Spring 23

Gathered qualitative and quantitative data to create customer profiles, drove ticketed sales, and created mock advertisement campaigns.

Spring 23

Produced creative assets for an Instagram marketing campaign, analysed engagement insights and provided platform recommendations, organized promotional campus events.

Spring 23

Reintroduced the brand to a college-aged market after a year-long hiatus, through product photography, advertisement videography and social media content creation.