DIGITAL MARKETING

Conducted consumer and UX research for a financial services client by analyzing customer insights, onboarding journeys, and competitor positioning to identify user pain points and areas for improvement.

Emphasis: Technical Research, Design & Prototyping

NDA-Protected!

Emphasis: Consumer Insights & Market Research

NDA-Protected!

Drive its brand presence and student engagement through on-campus events and marketing strategies. Providing immersive fitness experiences and digital engagement to drive brand affinity, student adoption, and long-term membership growth.

Enhance Venmo's P2P experience for Gen-Z through consumer insights, feature optimization, and engagement strategies, identifying usage trends, adoption barriers, and growth opportunities to boost interaction, loyalty, and brand perception.

3 Phase project including 1) Market research, 2) Campaign Strategy 3) Campaign Design, introducing consultants to a variety of technical and creative skills.

Conducted social media analyses on Skullcandy’s socials, providing Gen-Z insights and producing 2 pieces of content per week for Skullcandys’ socials.

Researched Gen-Z music habits through surveys and focus groups to deliver strategic recommendations for Dolby to strengthen brand resonance via affordability, community-driven features, mobile optimization, and experiential marketing.

Enacted a large-scale campus marketing initiative that generated over 500k impressions on Instagram and TikTok. Reached over 2000+ campus uses of BCEC X DoorDash promo codes.

Executed a student ambassador program raising awareness of live events discovery on the platform.

Launched Canva x Cal, a beta student ambassador program promoting Canva Pro to college campuses, which gained 55K impressions and 392 activations.

Piloted a promotional marketing campaign, increasing student subscription activations by 110% within one month, ran a micro-influencer campaign that reached 43K+ impressions.