DIGITAL MARKETING

DIGITAL MARKETING

Digital Marketing Committee Spring 2024

Hugo Kwok

Alex Wong

Directors: Hugo Kwok (hugo10you@berkeley.edu), Alex Wong (alexcal2025@berkeley.edu)

Digital Marketing’s Past Clients

  • Fall 23

    Enacted a large-scale campus marketing initiative that generated over 500k impressions on Instagram and TikTok. Reached over 2000+ campus uses of BCEC X DoorDash promo codes.

  • Spring 23

    Executed a student ambassador program raising awareness of live events discovery on the platform

  • Fall 22

    Fall 22

    Launched Canva x Cal, a beta student ambassador program promoting Canva Pro to college campuses, which gained 55K impressions and 392 activations

  • Spring 21

    Piloted a promotional marketing campaign, increasing student subscription activations by 110% within one month, ran a micro-influencer campaign that reached 43K+ impressions

Interested in digital marketing? Apply today!