DIGITAL MARKETING
DIGITAL MARKETING
Digital Marketing Committee Spring 2024
Hugo Kwok
Alex Wong
Directors: Hugo Kwok (hugo10you@berkeley.edu), Alex Wong (alexcal2025@berkeley.edu)
Digital Marketing’s Past Clients
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Fall 23
Enacted a large-scale campus marketing initiative that generated over 500k impressions on Instagram and TikTok. Reached over 2000+ campus uses of BCEC X DoorDash promo codes.
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Spring 23
Executed a student ambassador program raising awareness of live events discovery on the platform
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Fall 22
Launched Canva x Cal, a beta student ambassador program promoting Canva Pro to college campuses, which gained 55K impressions and 392 activations
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Spring 21
Piloted a promotional marketing campaign, increasing student subscription activations by 110% within one month, ran a micro-influencer campaign that reached 43K+ impressions