Television
TV is also partnering with CBS to research the future of syndicated programming in the Gen-Z landscape and develop marketing campaigns to re-engage this audience.
World of Wonder is the production company behind RuPaul’s Drag Race franchise now on MTV. TV will work to conduct market research, construct Gen-Z oriented marketing campaigns, gain streaming insight, and create social media content.
Directors: Charlie Hayes-Yamamoto (charles_yamamoto@berkeley.edu), Annette Leber (aleber@berkeley.edu)
TV will also be working with Crunchyroll, which will be focused on increasing subscriptions and marketing strategy in the competitive streaming world along with developing a creative strategy to expand the appeal of anime to general audiences.