Music

Music is excited to be partnering with Republic Records this semester! The project is focused on market research and strategy, social media strategy, audience engagement and conversion, and campus engagement for a signed artist under Republic Records.

Music is partnering with Goldenvoice this semester to execute guerrilla marketing and influencer campaigns. Specifically, committee members will research, devise, and execute a physical postering campaign to track the most optimal locations and mediums for prompting ticket conversions, and report back with results and areas for potential growth. Additionally, committee members will research and discern 5 social media users that qualify as high-quality nano-influencers in the Bay Area. Devise, test, and analyze one show promotion campaign per nano-influencer-reporting back on the strategies, effectiveness, and areas for growth for each campaign.

Directors: Leiah DeGuzman (leiahdeguzman@berkeley.edu), Allison Kuo (allison.kuo@berkeley.edu)