Film
Film will be partnering with Red Bull Media House to conduct a marketing consulting based project. Film will create summary of the competitive landscape with a focus on Youtube, TikTok, and Instagram. Using qualitative feedback based on overall impression and interest, Film will create recommendations for influencer strategies that further reinforce brand attributes that appeal to Gen Z through the lens of lifestyle street dancing and lifestyle gaming.
Film will hold a focus group for the upcoming Challengers film. We will need to evaluate proper individuals whom we then allow to participate in the focus group, where we will conduct qualitative surveys. We are collecting college demographics and increasing awareness of the upcoming MGM projects.
Film will organize exclusive early screenings for upcoming campus projects, accompanied by the distribution of eye-catching promotional materials. Additionally, we plan to host distinct awareness events and dynamic social media campaigns for two titles.
Directors: Sebastien Dumesnil-Fernandez (sebsebastien@berkeley.edu), Vincent Cortese (vincentcortese@berkeley.edu)