Fashion
Fashion is partnering with The Chosen Few Threads to market their newest collection, TCF University. The unique streetwear brand is anticipating its first launch in over a year, combining classic TCF looks with Berkeley's college aesthetic. For this project, we will be casting models, styling and conducting photoshoots for the collection, as well as creating an entirely new company website. We will have opportunities for hands-on industry work as well as dabbling in creative design.
We are conducting a market research/analytical project where we are expanding our company's audience to our Gen-Z market while providing insightful proposals on how Melixer can better appeal to the given audience. Here, we will be conducting competitive analyses against key competitors, gathering data from Gen-Z users, and analyzing consumer insights. We will also be discussing additional topics the company can explore such as sustainability efforts, DEI marketing campaigns, and product diversification.
Directors: Maya Gemora (mayagemora5@berkeley.edu), Karen Lee (karrenleee@berkeley.edu)