Beauty
Garnier is partnering with Beauty to promote its cruelty-free initiatives across its megabrand, portfolio of sister brands, and products. This project involves market research, analysis of their current cruelty-free messaging and its reception, and campus event campaign ideation. This project will also create a portfolio of recommendations for them to reference. This project is more research and strategy heavy.
Beauty will be developing a campus ambassador program for viral skincare brand, Bubble Skincare, as an effort to increase its brand awareness amongst the GenZ audience and provide strategies that will improve upon its existing influencer and ambassador programs. This would entail market research in order to ideate an on-campus brand event as well as working with a select group of college ambassadors to create content and boost impressions. Through our data and insights, we will develop recommendations unique to Bubble! This project is a balance of creativity and strategic tasks.
Directors: Kristi Ando (kando@berkeley.edu), James Lin (jameslin516@berkeley.edu)